商务英语写作Chapter1 Basicsof Business writing.ppt

Chapter 1商务英语写作实训“十二五”规划商务英语高职高专系列教材Practical Business English WritingBasics of Business WritingBasics of Business WritingPractical Business English Writing 2商务英语写作实训Chapter 1ContentsPrinciple of Business WritingTry It YourselfCheck YourselfPractical Business English Writing 3商务英语写作实训Chapter 1Principle of Business WritingPractical Business English Writing 4商务英语写作实训Chapter 1Lead-in Questions?What is munication??Can you name some ways municate people in a business setting??Will you use the same formality when you’re writing at work? ?Do you think business writing plays an important role in munication? Why??What are the features of business writing?munication is a process of exchanging information and ideas in a business setting.????????Practical Business English Writing 5商务英语写作实训Chapter 1Forms of municationparalinguisticintonationrate of deliverypausestressPractical Business English Writing 6商务英语写作实训Chapter 1nonlinguisticeye contactphysical appearancefacial expressionsspace and distancegesturepostureForms of municationPractical Business English Writing 7商务英语写作实训Chapter 1linguisticlinguistice-mailse-mailsletterslettersmemosmemostelephone callstelephone callsconversationconversationfaxesfaxesnotesnotesvoice mailsvoice mailsreportsreportsproposalsproposalsminutesminutesForms of municationWebWebPractical Business English Writing 8商务英语写作实训Chapter 1Factors determining the Writing Forms ? Importance of message? Amount and speed of feedback required? Necessity of a permanent record? Cost of the channel? Degree of formality requiredPractical Business English Writing 9商务英语写作实训Chapter 1Forms Choice? form is best to announce vacation schedule for 100 employees? form is best for a sales manager to promote a new product to customers? channel is best for responding to similar customer inquiries?E-mail or memoLetterWeb, letter or telephone??Practical Business English Writing 10商务英语写作实训Chapter 1Formality?proposals? reports? minutes? letters? faxes? voice ma