Business English Writing 商务英语写作.ppt

Hotfstede-Bond Hotfstede-Bond ’’ s Value s Value Dimensions Dimensions ? Individualism vs. Collectivism ? Power Distance ? Uncertainty Avoidance ? Masculinity vs. Femininity High context and low context ? high-context culture ?---most of information is in the physical context or is internalized in the people who are part of the interaction ? Low-context culture ?---most of information is contained in the verbal message, and very little is embedded in the context or within the participants. Chapter 4 Intercultural Business Writing ? A good business letter should be formal, positive, friendly, ? The business letter will be the first impression that you make on your partner. ? The form of a business letter is more complicated than a social letter Mechanics of English Writing ? Business letters can be classified into two categories: ? Personal Business Letter: Public Relation Communication (ceremonial speeches, congratulation letter, letter of thanks, etc); Invitation & Responses; notices, minutes, schedules, memorandums, corporate profiles, User Guider etc) 或者被称为一般性商务应用文? Official Business Letter : inquires, offer, order, L/C etc ?又被称为外贸实务信函 Mechanics of English Writing Number, time, date, currency, address, salutations, complementary closes Number ( 数字) ? 1. 0 — 9 (use word, cannot choose number) ?0-9不能用数词,要用文字表达? Zero, one, two, three, four, five, six, seven, eight, nine ? Eg: we will airmail you two samples tomorrow ? pany handles six production lines at its Zhejiang factory. ? Nine of the boxes were found broken or seriously damaged. Number ( 数字) ? 2. 10 and above (use number) ?10以上要用数字表示? 10,11,19,20, 21,,999 ? 1000 and above ? 1,000 ; 3,456 ? 3,456 pairs of shoes ? The L/C covers 3,000 kilos of apples ? The said 11,000 tons of apple is now safe in port Number ( 数字) ? 3. however, time, date, contract number, file number, cheque number, etc. ?但是时间,日期,合同号,文件号,支票号等不受到限制? 5:40 AM ? May 14 2009 ? 24 Rose Road ? Other terms are the sa