BUSINESS WRITING 商务英语写作.ppt

外语教学与研究出版社 1 BUSINESS WRITING BUSINESS WRITING 外语教学与研究出版社 2 Functions of Business Writing 1. To inform 2. To influence 3. To entertain 外语教学与研究出版社 3 To inform ? Messages to inform are used to convey the vast amount of information needed plete the day-to-day operations . The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content. 外语教学与研究出版社 4 To influence ? In addition to providing information, a business message must also influence the reader ’ s attitudes and actions. 外语教学与研究出版社 5 To entertain ? To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature. The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader. munication is wholly essful unless it retains the reader ’ s goodwill . 外语教学与研究出版社 6 Criteria for Effective Business Writing ? Courtesy ? Correctness ? Conciseness ? Clarity ? Concreteness ? Completeness 外语教学与研究出版社 7 Courtesy ? Being very polite, even in asking the addressee to pay back the debts or refusing his demands, your letter still should be very mild and tactful. ? Being prompt in replying to the opposite part ’ s letter. The reply should usually be sent on the same day. If it is impossible for you to give a prompt reply in detail on the same day, you should write a short not to the client explaining why. 外语教学与研究出版社 8 Example 1 ? Dear Sirs, we are sorry you have misunderstood us. ( ×) ? Dears Sirs, we are sorry we didn ’ t make ourselves clear. ( √) ? We cannot understand why you have had trouble with these articles. ( ×) ? We presume that there must be some reasons for you having trouble with these articles. ( √) 外语教学与研究出版社 9 Correctness ? Correct grammar, punctuation and spelling are basic requirements for business writing, In addition, correctness means choosing the correct level