商务英语Marketing.ppt

Marketing舵富琶规嘴患浅团媳移前随伟亮歼弗斥粹线淘赊宽勋葡起挠鹏楚蔡呐蒸晾商务英语Marketing商务英语Marketingalocalbrandofdrinkagroceryproduct(breakfastcereal,healthfood,etc.)anindustrialproduct(machines,consumergoods,vehicles,etc.)apublicservice(telephones,mail,transport,etc.)aneducationalservice(maybethecourseyou'redoingnow?)Discussion::1)Whichonecanmoststimulatethecustomers'desiretobuy?2)Whichoneisnotdesirable?3)Howtomodifyinordertomakeiteffective?***小盛一嚼弦层搔锈包您诱掌墅愈析锑纠场跳商务英语Marketing商务英语MarketingTerms:Marketing市场营销MarketingConcept市场营销观念MarketingMix市场营销组合ProductLifeCycle产品生命周期BuyerBehavior消费者购买行为MarketingResearch市场营销调研MarketingSegmentation市场细分煞铬常黔戮枉悟愚蛆咸颠某全衫悼辱甫焚脏烙耗驳弹赋岂淆贷伏獭稽抗桩商务英语Marketing商务英语MarketingWhatIsMarketing?Twomajorfunctionsofbusinesses:ProductionofgoodsandservicesMarketingthosegoodsandservicesMarketingistheprocessofplanningandexecutingtheconception,pricing,promotion,anddistributionofgoods,,:•Whatdocustomerswant?•Canwedevelopitwhiletheystillwantit?•Howcanwekeepourcustomerssatisfied?术硷褒揩絮屋酚仿聘彻紧颗乞信骄阻专节搔弃罢洱番捅芒项账***镍涵洱蜗商务英语Marketing商务英语Marketing•Focusingoncustomerneedsbeforedevelopingtheproduct•panytofocusonthoseneeds•essfullysatisfyingcustomerneedsoverthelong-'panyfirstdeterminescustomers'-volume---run,intermsoftoday'