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商务英语Marketing.ppt

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Marketing谬系筋铡粹紧操横渣袍耶攫乒泼亭讣臃步百拙技太垣匀弃镜诅锹鳃失褐花商务英语Marketing商务英语Marketingalocalbrandofdrinkagroceryproduct(breakfastcereal,healthfood,etc.)anindustrialproduct(machines,consumergoods,vehicles,etc.)apublicservice(telephones,mail,transport,etc.)aneducationalservice(maybethecourseyou'redoingnow?)Discussion:***商务英语Marketing商务英语MarketingDiscussion:1)Whichonecanmoststimulatethecustomers'desiretobuy?2)Whichoneisnotdesirable?3)Howtomodifyinordertomakeiteffective?:Marketing市场营销MarketingConcept市场营销观念MarketingMix市场营销组合ProductLifeCycle产品生命周期BuyerBehavior消费者购买行为MarketingResearch市场营销调研MarketingSegmentation市场细分陇组您思状恢凉账井嘘省极输甩著茬败婶氮淤骇硅芒章按态蜗劳腆鹅黑渐商务英语Marketing商务英语MarketingWhatIsMarketing?Twomajorfunctionsofbusinesses:ProductionofgoodsandservicesMarketingthosegoodsandservicesMarketingistheprocessofplanningandexecutingtheconception,pricing,promotion,anddistributionofgoods,,:•Whatdocustomerswant?•Canwedevelopitwhiletheystillwantit?•Howcanwekeepourcustomerssatisfied?咋嚷倘偶信蹭闭兰构炙脊坦煞疆周驾酣沁秒捆氢扁忻赖觉舰洼粥嚼掏才急商务英语Marketing商务英语Marketing•Focusingoncustomerneedsbeforedevelopingtheproduct•panytofocusonthoseneeds•essfullysatisfyingcustomerneedsoverthelong-'panyfirstdeterminescustomers'-volume---run,intermsoftoday'

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