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商务英语Marketing.pptx

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Marketingalocalbrandofdrinkagroceryproduct(breakfastcereal,healthfood,etc.)anindustrialproduct(machines,consumergoods,vehicles,etc.)apublicservice(telephones,mail,transport,etc.)aneducationalservice(maybethecourseyou'redoingnow?)Discussion::1)Whichonecanmoststimulatethecustomers'desiretobuy?2)Whichoneisnotdesirable?3)Howtomodifyinordertomakeiteffective?:Marketing市场营销MarketingConcept市场营销观念MarketingMix市场营销组合ProductLifeCycle产品生命周期BuyerBehavior消费者购买行为MarketingResearch市场营销调研MarketingSegmentation市场细分WhatIsMarketing?Twomajorfunctionsofbusinesses:ProductionofgoodsandservicesMarketingthosegoodsandservicesMarketingistheprocessofplanningandexecutingtheconception,pricing,promotion,anddistributionofgoods,,:•Whatdocustomerswant?•Canwedevelopitwhiletheystillwantit?•Howcanwekeepourcustomerssatisfied?•Focusingoncustomerneedsbeforedevelopingtheproduct•panytofocusonthoseneeds•essfullysatisfyingcustomerneedsoverthelong-'panyfirstdeterminescustomers'-volume---run,intermsoftoday',inthesenseofnewproducts,tomorrow'smarkets,(The4P’sofMarketing)Afirm'smarketingmixconsistsoffourmainelements—product,price,,ahouse,

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