世纪商务英语阅读专业篇I_unit-5.ppt.ppt

CENTURY BUSINESS ENGLISH世纪商务英语阅读教程(专业篇I)第四版大连理工大学出版社UNIT 5Sales and Promotion4Unit IntroductionTEXT ATEXT BWords and Expressions5-1Unit IntroductionSales refer to the process of selling the products and promotion involves spreading information about a product, product line, brand pany. How do businessmen sell goods to customers? This unit will give you an answer to this question. There are 8 tasks designed for you in this unit. These tasks and the three texts will help you understand sales and promotion and the definition and the techniques of sales promotion as well as personal you know the following words and expressions which are related to sales and promotion? If you are not sure about the meanings of them, do Task 1 before you look them up in the -1Professional Words & Expressionsretailerallowancetrade dealcorporate imageresellerstimulatesales forcerational appealleadwholesalerpush moneypoint of salevoucherapproachdump binpromotional mixleverageformulatrade?incontinuity programprospectcoupondeal loaderbrand equityclosinghard-sellself-liquidating5-2Task 1Match the words and phrases in Column A with the definitions in Column B. After you have finished, use a dictionary to check whether your matches are correct or . a method of buying something by giving a used item as part of the payment for a new oneB. a small piece of printed paper that you can exchange for something or that gives you the right to buy something at a cheaper price than normalC. a group of people who anized to sell goods5-2Task 1D. a type of advertising which focuses on the customer’s practical, functional or utilitarian need for the product or serviceE. the marketing effects or es that accrue to a product with its brand nameF. an aggressive insistent technique of sellingG. to exert power or influence onH. discountI. to make a search; to seek5-2Task 1J. pany or individual that purchases goods or services with the intention of reselling them rather than consuming or us