世纪商务英语阅读专业篇Iunitppt课件.ppt

CENTURY BUSINESS ENGLISH
世纪商务英语阅读教程(专业篇I) 第四版
大连理工大学出版社
UNIT 5
Sales and Promotion
4
Unit Introduction
TEXT A
TEXT B
Words and Expressions
5-1
Unit Introduction
Sales refer to the process of selling the products and promotion involves spreading information about a product, product line, brand pany. How do businessmen sell goods to customers? This unit will give you an answer to this question.
There are 8 tasks designed for you in this unit. These tasks and the three texts will help you understand sales and promotion and the definition and the techniques of sales promotion as well as personal selling.
Do you know the following words and expressions which are related to sales and promotion? If you are not sure about the meanings of them, do Task 1 before you look them up in the dictionary.
5-1
Professional Words & Expressions
retailer
allowance
trade deal
corporate image
reseller
stimulate
sales force
rational appeal
lead
wholesaler
push money
point of sale
voucher
approach
dump bin
promotional mix
leverage
formula
trade?in
continuity program
prospect
coupon
deal loader
brand equity
closing
hard-sell
self-liquidating
5-2
Task 1
Match the words and phrases in Column A with the definitions in Column B. After you have finished, use a dictionary to check whether your matches are correct or not.
A. a method of buying something by giving a used item as part of the payment for a new one
B. a small piece of printed paper that you can exchange for something or that gives you the right to buy something at a cheaper price than normal
C. a group of people who anized to sell goods
5-2
Task 1
a way of promoting your services as well as making some money by providing people with relevant and fresh information
a business’s total munications program
O. a person or business that sells goods to the public
Definition
5-2
Task 1
1. retailer
2. hard sell
3. coupon
4. promotional mix
5. brand equity
self-liquidating
7. rational appeal
O
F
B
N
E
K
D
5-