学术英语管理Unit3.ppt

essofabusiness,-Mart—amultinationalretailer,Starbucks—acoffeechainstore,andFacebook—workingserviceandwebsite,forexample,,however,CorporateStrategiesUnitContentsLead-inTextATextBTextCListeningWritingSpeakingUnit3CorporateStrategiesLead-inActivityUnit3CorporateStrategiesLead-inActivityVisittheofficialWal--MartstoresFiscalyear2012salesWal-MartpurposeTextA─CriticalreadingandthinkingSupplementaryinformationOverviewDiscussion─Languagebuilding-upSpecializedvocabularySignpostlanguageFormalEnglishWal-Mart’sForeignExpansionUnit3CorporateStrategiesUnit3CorporateStrategiesTextAsupplementaryinformationAnsoffGrowthMatrixCriticalreadingandthinkingMichaelPorter’rationMarketdevelopmentProductdevelopmentDiversificationUnit3CorporateStrategiesTextAsupplementaryinformationAnsoffGrowthMatrixCriticalreadingandthinking(安索夫矩阵)’sproduct/marketgrowthmatrixsuggeststhatabusiness’attemptstogrowdependonwhetheritmarkets neworexisting productsin CorporateStrategiesTextAsupplementaryinformationCriticalreadingandthinkingAnsoffgrowthmatrixUnit3ration(市场渗透);petitors;