学术英语(管理)Unit3.ppt

学术英语管理
Corporate Strategies
3
Corporate Strategies
Corporate strategies are vital for the ess of a business, and different businesses have different strategies. Wal-Mart — a
multinational retailer, Starbucks — a coffee chain store, and Facebook — a working service and website, for example,
have very different strategies to ensure their respective ess.
There is, however, mon to all essful corporate
strategies despite the seeming differences. You can find it out by
yourself after reading the three stories in this unit.
Unit 3Corporate Strategies
Specialized vocabulary
Text A Language building-up
Match the words and phrases in Column A with the definitions in Column B
g
c
b
e
f
h
d
a
i
Unit 3Corporate Strategies
Text A Language building-up
Signpost language
— Comparison and contrast
Unit 3Corporate Strategies
Text A Language building-up
Signpost language
— Comparison and contrast
Complete the following sentences with the correct form of the words and expressions in the above box. There may be more than one correct answer.
1 Many consumers also lacked cars, and did not buy in large volumes __________ consumers in the United States __________.
2 After the hugs and kisses of the team-members, the award ceremony was, __________, cold and flat.
3 The festival has been a great ess, __________ last year when it rained non-stop.
4 The cost of these planes is