饰品店创业策划书.doc

南信院“公主饰界”创业策划书团队名称:团队成员:指导老师:2011年10月30日摘要··································31公司概况··································62产品和服务······································································································83行业及市场分析·······························································································································94战略目标····································105推广策略··································106管理结构·································117SWOT分析·····················································································································································································138财务预算·····································139附录········································································“公主饰界”市场调查问卷统计表················“公主饰界”市场调查问卷样本················19摘要创业宗旨每个女生都有一个“公主梦”,我们将竭力让每一个女生实现这个梦想,以最完美的“公主姿态”出现在大众眼前,旨在增加其个人气质,使其拥有更饱满的自信心,来投入到工作与学****之中。另外提供DIY饰品服务,锻炼同学们的动手创作能力。店面简介本店主要经营精美小饰品,包括头饰、项坠、手链、腕饰、胸针,以及DIY饰品原材料。我们的特色是风一般的更新速度,对饰品来说,新颖、精致是它的灵魂,而潮流就像风一般来去匆匆。优质的进货渠道以及开创性的囤货返回机制,决定了我们能够始终为顾客提供最新潮、最精致的产品,以满足顾客对饰品新潮、精致的要求。同时我们提供DIY小饰品服务,使每个人都能参与其中,使饰品更具深远意义,也锻炼个人的动手能力主要管理者总负责人:市场部:财务部:信息反馈部:职务姓名性别籍贯班级特点总负责人女江苏徐州51015X成熟稳重,做事考虑周全,通信学院分团委组织部部长,统筹领导能力极强。市场部负责人男江苏徐州51122X性格开朗又不失稳重,善于沟通,遇事沉稳。财务部负责人男江苏宿迁51122X性格活泼却又心思细密,善于合理分配资金,善于数字的统计与分析,熟悉计算机信息反馈部负责人男江苏徐州11141P了解饰品潮流,了解顾客心理,熟悉饰品营销,有多年饰品销售经验。产品服务介绍1、本店为顾客提供精美、实惠的小饰品,包括头饰、项坠、手链、腕饰、胸针。2、本店同时提供销售DIY饰品原材料,顾客可以充分发挥自己的创意,亲手为自己的亲朋好友做一件有意义的小饰品。 3、本店的所有货品保证款式的新颖、品质精良、价格实惠行业及市场分析A行业状况:在2000年以前,中国还没有形式真正意义上的饰品行业,当时饰品只是伴随家具行业、礼品业、床上用品等产品的附属销售品,随着中国的经济不断升温和饰品消费的趋势上升,中国饰品行业正处于蓬勃发展中。B市场分析:从大的范围来看,中国时尚饰品行业处于高速发展时期,国内饰品企业(如哎呀呀)借鉴国际品牌先进的管理和经营机制,显现出快速发展的势头,去年6月,广东省连锁经营协会发布了“2010年度广东畅销五十强”排行榜,其中饰品行业异军突起,成为本次发布榜单中最大的亮点。从小的范围来看,目前学校里还没有一家专营小饰品的店铺,礼品店与格子铺有小饰品销售,但几乎是摆设并没有作为销售重点,饰品款式普遍陈旧,所以我们店铺一旦开业,就填补了饰品行业在学校里的空白,从我们前期做的市场调查来看,93%的受访者认为学校所卖的饰品无法完全满足她们的需求。(六)战略目标立足