浅谈汽车美容行业及创业策划－汽车美容毕业论文.doc

1 绵阳职业技术学院毕业论文题目: 浅谈汽车美容行业及创业策划 2 浅谈汽车美容业行业及创业策划摘要“汽车美容”的概念最初是 1994 年在我国出现,如今这个概念已被公众普遍接受, 而且汽车美容中心已遍及全国各地。“汽车美容”在西方国家被称为“汽车保养护理”, 它已成为普及性的、专业化很强的服务行业。随着汽车行业的迅猛发展以及各国生活水平的迅速提高,买车以及养车已经成为最为主要的民生问题之一,而汽车美容所涉及的汽车养护已经成为当今汽车养护方面必不可少的一部分,并且成为一种时尚。汽车美容作为一种新兴产业正在崛起,已成为 21 世纪的黄金产业。在现今汽车美容行业具有相当大的市场发展潜力以及行业发展前景的情况之下,本文通过对汽车美容行业的利润、风险、投资进行了较为系统的分析,提出了从事汽车容创业的策划方案。关键词: 汽车美容;发展前景;创业 3 On Chengdu automotive beauty industry analysis, business analysis and planning Abstract The "automotive beauty concept originally appeared inour country in 1994, Today, this concept has been the public generally accepted, but the car beauty center throughout the country. "Auto Beauty" inWestern countries iscalled "car care and maintenance, ithas e popular of highly specialized services industry. With the rapid development ofthe automotive industry and the rapid improvement ofnational living standards, buying acar, aswell askeeping acar has e one ofthe most major livelihood issues, car maintenance automotive beauty has e anessential part ofcar maintenance today and e akind offashion. Automotive beauty isonthe rise asan emerging industry, has e the gold industry inthe 21st century. Have considerable market potential for development aswell asthe prospects for the development ofthe industry intoday's automotive beauty industry under this article bythe automotive beauty industry profits, the risk ofinvestment inamore systematic analysis engaged inthe automotive beauty entrepreneurial planning program. Keywords: Automotiv beauty; Development prospects; Venture 4 目录 1 汽车美容业的发展.................................................................................................... 5 课题背景......................................................................................................... 5 什么叫做汽车美容......................................................................................... 5 服务项目.........................................................................................................