南开16秋学期《零售管理与实务》在线作业.doc

南开16秋学期《零售管理与实务》在线作业.doc南开16秋学期《零售管理与实务》在线作业16autumnsemesterretailmanagementandpracticeonlinehomeworkFirst,radioquestions(30questions,60points)ashoppingcenterforchairs,unitcosts10yuan,theproductpriceof15yuan,%50%70%100%Correctanswer:(or)modityprojectsproductcategoryproductbrandCorrecta_nswer:theuseofgoodstoreducepricesinordertoattractconsumerstoincreasethepurchaseofpromotionalactivitiesknownas()discountpromotionshasanawardforpromotionsdiscountcouponspromotionsThemeEventpromotionsCorrectanswer:theworld,sfirst()wasborninFrancein1852discountstorewarehousestoredepartmentstorestoreCorrectanswer:,inthemeansofretailpromotion,():,theretailformatwhichaimsatsatisfyingtheconvenienceofcustomersis(grocerystoreconveniencestoredirectstorespecialtystoreCorrectanswer:advertisementsthatpromotesalesatthebuyingsitearecalled()POPadflashadsscreenadsdirectadvertisingCorrectanswer:thegeneralmerchandisepolicyadoptedbychildren,moditypolicyCorrectanswer:,fortheairportlounge,thevastmajorityofpassengertrafficis()sharepassengerf1owitselfpassengerflowderivedpassengerf1owfixedpassengerf1owCorrectanswer:,theimplementationofdifferentiationstrategyinretailareasshouldbereflectedin()differencesgoodsservicepriceshopCorrectanswer:inordertoachievelong-termstabilityofconsumers,retailenterprisescanadoptwhichofthefollowingpromotions?salemembershipsystemrushbuyinghasanawardforpromotionsCorrectanswer:,Hcompany,pany,spromotionalexpenses,pany,spromotionalbudgetof10millionyuan,hepromotionbudgetis():thedepthofaportfolioisthenumberof(or)modityprojectsproductcategoryproductbrandCorrectanswer:salespromotionstrategiesincludeavarietyofeffectivepromotionaltools,includingdiscounts,giveaways,specialservicesandotherpromotionaltoolsconsumermarketindustrymarketmiddlemensalespeopleCorrectanswer:,inthestorelayoutstra