罗宾斯管理学计划章节节.ppt

“A man who does not plan long ahead will find trouble at his door”
-----Confucius
6–1
人无远虑必有近忧
-孔子
Part II 计划与决策Planning & Decision making
Foundations of planning 规划基础
Planning tools and techniques 规划的方法
Managers as decision makers 决策
Strategic management 战略
7–2
Foundations of Planning规划/决策/计划工作
Chapter3
8–4
Contents- Foundations of Planning
The What and Why of Planning
Goals and Plans
Setting Goals and Developing Plans
Planning tools and techniques
The What and Why of Planning
什么是规划为何需要规划
8–5
What Is Planning?
D Planning (计划工作,规划)
A primary managerial activity that involves:
Defining anization’s goals
Establishing an overall strategies for achieving those goals
Developing plans anizational work activities.
计划工作是确定目标、制定实现这些目标的总体战略,以及制定组织的工作计划等活动。
Concerned with both ends and means
8–6
Types of planning
Informal:
not written down, short-term focus; specific to anizational unit.
Formal:
In formal planning, specific goals covering a period of years are defined. These goals are written, specific, shared anizational members to reduce ambiguity and create mon understanding about what needs to be done. Specific action plans (how the goals will be reached.)
The term planning in this book, we do mean formal planning
8–7
Essentials of planning 规划的基本要素
Robert Kreitner:
Planning is the process of coping with uncertainty by formulating future courses of action to achieve specified 。
The essentials of planning include:
Organization mission, 组织使命
Types of planning, 规划类型
Objectives (goals), 目标
Priorities, 优先重点
Planning/control cycles 规划周期
Strategy 战略
8–8
Mission – the start point of setting goals
Mission (使命):
a statement of the purpose of anization
the firm’s reason for being
公司存在的意义
Albaba
8–9
Well-written mission statement that does the following things:
Defines anization for key stakeholders
Creates an inspiring vision of what anization can be and can do
Outlines how the vision is to be plished (path