自动售货机大学生创业计划书.doc

自动售货机大学生创业计划书目录第一章执行总述····························································3第二章项目分析····························································5项目背景····························································5项目可行性分析······················································6第三章产品或服务介绍······················································8产品定义····························································8公司主要服务介绍····················································8服务特点····························································9第四章市场分析···························································12市场描述····························································12目标市场分析························································13预期前期市场份额····················································15对市场份额和销售量增长的估计········································15第五章竞争分析····························································18市场定位····························································18行业竞争分析························································20与竞争对手的优劣势分析··············································21SWOT市场竞争分析···················································23第六章公司战略····························································24公司发展目标························································24总体战略····························································24发展战略····························································26第七章营销策略····························································27品牌策略·····························································27价格策略····························································29促销策略····························································31广告策略····························································32第八章财务分析····························································33财务说明····························································33初期资本结构························································33销售预测···························