A公司国际市场营销产品组合策略研究.pdf

࠶㊫ਧ ________ ᇶ㓗 ޜᔰ
UDC __ 㕆ਧ 20150450040
ᒯьཆ䈝ཆ䍨བྷᆖ⺅༛ᆖս䇪᮷
$ ޢਮള䱻ᐸ൰㩛䬶ӝ૷㓺ਾㆌ⮛⹊ガ
A Study on Product Portfolio Strategy of A Company's
International Market
⭣䈧Ӫဃ਽ ⦻䳵⩤
ሬᐸဃ਽৺㙼〠 ᶘᲃ⠅ᮉᦸ
⭣䈧ᆖս㊫࡛ ㇑⨶ᆖ
ᆖ、уъ਽〠 ᐕ୶㇑⨶⺅༛
ษޫঅս ୶ᆖ䲒 MBA ᮉ㛢ѝᗳ
ᆖսᦸҸঅս ᒯьཆ䈝ཆ䍨བྷᆖ
2018 ᒤ 5 ᴸ 26 ᰕ
⤜ࡋᙗ༠᰾
ᵜӪ䜁䟽༠᰾˖ᡰ੸ӔⲴᆖս䇪᮷ᱟᵜӪ൘ሬᐸᤷሬл䘋㹼Ⲵ⹄ウᐕ֌৺ਆᗇⲴ⹄ウᡀ᷌DŽᦞ
ᡁᡰ⸕ˈ䲔Ҷ᮷ѝ⢩࡛࣐ԕḷ⌘઼㠤䉒Ⲵൠᯩཆˈ䇪᮷ѝнवਜ਼ަԆӪᐢ㓿ਁ㺘ᡆ᫠߉䗷Ⲵ⹄ウᡀ
᷌ˈҏнवਜ਼Ѫ㧧ᗇ ᒯьཆ䈝ཆ䍨བྷᆖᡆަԆᮉ㛢ᵪᶴⲴᆖսᡆ䇱Җ㘼֯⭘䗷ⲴᶀᯉDŽоᡁа਼
Ⲵԫօ䍑⥞൷ᐢ൘䇪᮷ѝ֌Ҷ᰾⺞Ⲵ䈤᰾ᒦ㺘⽪䉒᜿DŽڊᐕ֌ⲴӪሩᵜ⹄ウᡰ
֌㘵ㆮ਽˖ ㆮᆇᰕᵏ˖ 2018 ᒤ 5 ᴸ 26 ᰕ
ᆖս䇪᮷⡸ᵳ֯⭘ᦸᵳҖ
⮉ᒦੁ؍⮉ǃ֯⭘ᆖս䇪᮷Ⲵ㿴ᇊˈᴹᵳ؍ޣҶ䀓ᒯьཆ䈝ཆ䍨བྷᆖ ᴹޘᵜᆖս䇪᮷֌㘵ᆼ
䜘䰘ᡆᵪᶴ䘱Ӕ䇪᮷Ⲵ༽ঠԦ઼⻱ⴈˈݱ䇨䇪᮷㻛ḕ䰵઼ُ䰵DŽᵜӪᦸᵳᒯьཆ䈝ཆ䍨བྷޣഭᇦᴹ
ᆖ ਟԕሶᆖս䇪᮷Ⲵޘ䜘ᡆ䜘࠶޵ᇩ㕆ޕᴹޣᮠᦞᓃ䘋㹼Ự㍒ˈਟԕ䟷⭘ᖡঠǃ㕙ঠᡆᢛ᧿ㅹ༽ࡦ
ᆈǃ≷㕆ᆖս䇪᮷DŽ؍⇥᡻
֌㘵ㆮ਽˖ ሬᐸㆮ਽˖
ㆮᆇᰕᵏ˖2018 ᒤ 5 ᴸ26 ᰕ ㆮᆇᰕᵏ˖20 ᒤ ᴸ ᰕ
DEED OF DECLARATION
I, Wang Yaqin , hereby submit my MBA dissertation for oral defense, entitled
Guangdong University of Foreign Studies .and truthfully declare that the above-titled case
analysis is a product of my original research investigation.
I further declare that, should the school eventually discover that a substantial portion of my di
ssertation is lifted, into to, from original source, using exactly the words of the author in more
than 20% of the whole content, I reserve the right to Guangdong University of Foreign Studie
s to recall my MBA Diploma and cancel the degree granted to me.
Signed this day of May 15, 2018 at Guangdong University of Foreign Studies.
MBA Candidate
ACKNOWLEDGEMENTS
My deepest gratitude goes first and foremost to Professor, my supervisor, for her constant
encouragement and guidance. She has walked me through all the