经济型酒店客人消费行为分析毕业论文.doc

河南科技学院新科学院
2010届本科毕业论文
论文题目：经济型酒店客人消费行为分析
学生姓名：
所在院系： 新科学院
所学专业： 旅游管理
导师姓名：
完成时间： 2010年5月
摘 要
在旅游业蓬勃发展的大背景下，我国经济型酒店的发展势不可挡。目前我国低星级高质量酒店数量少，还有相当大规模存在的低端消费的旅馆、招待所。长期看来这些旅馆大多以单体的形式运营，管理较差，缺乏连锁品牌效应，未来趋势必遭淘汰，与高星级酒店发展趋势不同，不同类型的经济型酒店势必成为低星级酒店及旅馆的代替者。为进一步扩大其规模，增强与国际酒店集团抗衡的竟争优势，那么就必须来探讨一条适合自己发展的道路，打造出我国酒店牢固的合力与强大的势力。本文以入住客人的消费行为为主结合我国经济型酒店的发展现状，围绕客人对经济型酒店的了解、客人的需求、目前客人享受的服务、客人的价值取向、以及入住客人的消费心理与消费趋势等问题做了一些初步研究，并提出了一点针对性措施。
关键词：经济型酒店；消费行为；消费需求
Economic guests of the hotel occupancy consumer behavior
Li Xuesen
Abstract
In the vigorous development of tourism against the backdrop of China's economic development is an irresistible hotel. At present, China's small number of star hotels, there are a large-scale low-end consumer-oriented hotels, guest houses. Long-term view of these hostels are in the form of a single operator, poor management, lack of brand chain, future trends Bizao eliminated, and high-star hotel development trend of different, different types of economy hotels will become a low-star hotel and Hotel substitute. To further expand its scale, enhanced with the international hotel group to counter the competitive advantage, we must to explore a development path suited to its own, built a solid force of China's hotel and powerful forces. Based on consumer behavior in the main guests of China's economic development of hotels around the hotel guests on the economic understanding of the needs of guests, guests enjoy the services, the value orientation of the guests, and guests in the consumer confidence and consumption Trends and other issues has done some preliminary research, and raised a point targeted measures.
Key words: economy hotel；consumer behavior；consumer demand
引言 - 1 -
1 经济型酒店的行业现状 - 1 -
新兴业态的经济型酒店 - 1 -
经济型酒店的发展阶段 - 1 -
2 经济型酒店消费者的消费行为 - 3 -
消费者构成 - 3 -
入住客人的消费状况 - 3 -
客人的价值取向 - 3 -
目前入住客人所享受的服务 - 4 -
入住客人的消费能