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创业策划书
上课时间:　周三上午一二节　　　　　
学　院: 　行知商学院　　　　　　
班　级: 国贸111班　　　　
负责人: 吴雨萍、陶婧楠
联系电话:　654７６５　　　　　　　　　
指导老师:　王正新　
目录
目录ﻩ2
第１章网店描述ﻩ３
　　　．网店宗旨.．.．..．．．．...．．...．....．.．．．.．.．.．..．.．.....．．....．．.......．....．．..．.．.．．.．....．..．．..．.．．．．............．...．．....．.．..ﻩ.．.．.3
　　.．.......．.．..........．.....．．.．．．.．．..．.．.．．...........．．...．..........．.．．....．..．....．.．.．．....．.．..．．．.．.....．..．..．ﻩ.．．．．３
　　　　１．3．　网店经营模式..．．.．....．.......．．..............．..．...．...．..．....．..．.．.....．.．.....．．....．....．.．．.....．.．....．．.......．.．....．．３
　　 1．４．　网店主营产品..．.．.．.．...．．．.．．...．...．.．..．．.．．.．．．.....．．.．....．.．．.....．...．．.．．.．．..．.．.．...．......．．..．........．.．．．．...．...３
　　　　　．．.．.．.....．.....．．．.．．．．．.．....．..．........．...．.．．..．．．..．......．．...．．．.．．.........．...．.........．..．.．..．．...．..．.3
　　 1．．．.......．..．．..........．．....．.....．..．..．..．.．....．.．....．.．．.．....．..．.．.．...．.．...........．.．.．..．.．..．．.．.．．．.．．.３
第2章产品和服务ﻩ４
　　 2．.．....．．．．..．......．.．.........．．.．．....．．．．...．..．．......．...．．.......．...．.．.．.....．...．．....．.......．...．．.．．．.......．.．...4
　　　．　产品优势...．．．.．..．..．......．．.．．...．.．....．..........．........．.．．..．....．．..．.．.．．.．．.．....．.................．．．.．...．.．....．.....．５
　２．．．.............．......．....．．．...．.......．．...．．．．．．．．．.．.．．．.．.．．．..．.．.．..．....．.．..．.．.．．.．...．...．6
第3章市场分析ﻩ7
　　　　　3．１．市场描述.....．.．．.．．.....．..．.．．．.....．.．.．..．....．.．.．......．....．.．.．...．．．..．．.．........．.．.．．．.．..．.....．．．．．．...．．．.．．.........．7
　　　 ....．...．...．．..．.．.......．....．．.．.．.．...．.．.．.．.．...．...．....．..．........．.．．.．.．..．....．.................．．..．.．．...．.７
　．目标市场．．....．．..．.．.．..．.．．.......．．......．.......．..．...．......．..．．.．.．．..．..．..．.....．．...．..．.....．．．........．......．..........７
　　　　．销售战略....．...．．.．..．．..．..．....．．．....．．.....．..．............

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