电子商务英语期末测试卷一及答案.pdf

该【电子商务英语期末测试卷一及答案 】是由【青山代下】上传分享，文档一共【13】页，该文档可以免费在线阅读，需要了解更多关于【电子商务英语期末测试卷一及答案 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。:..期末测试一一、词汇和语法(本大题共20小题,每小题1分,共20分)根据句子的意思选择一个正确的答案,错选、多选或未选均无分。,()()()()’tworkhardatEnglishoughtto()第1页:..,()..“eatfouro’clock?”“Ohno,you()comeatfour.”’’’()thatlatemovielastnight,youwouldn’’’’’()?’’:..()didn’()()()():..;ourplansarefairly()()()()’ve()thepricesintheshop,soit’:..()、完形填空(本大题共10小题,每小题1分,共10分)从选择项中选择一个最适合短文的选项,错选、多选或未选均无分。,24theylearntotalk,,who25experimentsformanyyearswithbigapes,,:..三、阅读理解(本大题共10小题,每小题2分,共20分)阅读下面的短文,从A、B、C、D四个选项中选出一个最佳答案填空或答题,错选、多选或未选均无分。Passage1Shopping-bagladiesdon’tbegpublicly,-bagladyappearswhereyoulive,,ifshechoosesyourdoorwayasherplacetosleepinthenight,-,--bagladiesanddoingwhattheycantobetterthelifeladyhermits(隐士)who’-bagladiesare()--()?()----:..Relaxationtherapy(=treatment).Ifyoureadthesentenceoutloud,,,,yourpressuremayshowlesschangeifyou’remarriedthanifyou’,yourbloodpressurechangeswithwhatyou’“upsanddowns”takeplaceineveryone,::aquietenvironment,acomfortableposition(sittingorlyingdown),therepeatingofaword,,-’smore,thebloodpressurestayslower,justasitwouldwithapill,()’’?()’’redoingdifferentthings,yourbloodpressure,perhaps,():..,merce,,Wharton’sJerryWind,directoroftheSEICenterforAdvancedStudiesinManagement,andco-authorVijayMahajan,amarketingprofessorattheCollegeofBusinessAdministrationoftheUniversityofTexasatAustin,heimpactofdigitalmarketingonconceptslikepricing,whencustomerscanproposetheirownprices(),orbuyersandsellerscanhaggleindependentlyinauctions(e-).Thepaperprovidesanoverviewofsomeoftheemergingrealitiesandnewrulesofmarketinginadigitalworld,,saytheauthors,therapid-ishelpingtodrivechanges.“Itisputersthatarebeingreprogrammed;itiscustomersthemselves,”saysWind.“.”hing,cyberconsumersexpecttobeabletocustomizeeverything—fromtheproductsandservicestheybuyandtheinformationtheyseek,,,price,nutritionalvalue,orfunctionality,andtheycaneasilyobtainthird-partyendorsementsandevaluations,tappingtheexperienceofotherusers.“Companiesthatcannotmeettheirdemandsandexpectationswillbeataloss,”()()第8页:..,wecaninferthat()-,theemergingcyberconsumers()、单词汉译英(本大题共15小题,每小题1分,共15分)根据给出的汉语词义和规定的词类写出相应的英语单词。每词的第一个字母已给出。,,权威adj.&,,认领n.&,,,,基础的,,分布,,明确的,:..总部,,(本大题共15小题,每小题1分,共15分)---、英译汉(本大题共5小题,每小题2分,共10分)阅读下面的短文,然后把划线的句子翻译成汉语。HowwellisyourWebsitemeetingdemand?,sophispany’sseasonalmarketingefforts.(71)::..,suchaspeakessedpagesonyourWebsite.(72)searchforoncetheygettoyoursite,’toverlookthevalueofinformationsuchasthetypeofbrowserandoperatingsystemusedbyyoursitevisitors—thesecanaffecthowyouchoosetopresentyoursite.(73)Onceyouhavethisdatagathered,’,pareinformationinyourWeblogsagainstinformationfrominternalandexternalsources.(74)TrackWebhitsortransactionsagainstfluctuationsinyourofflinesaleschannels,forexample,-.(75)Youcangleantrendsduringpeaktrafficperiodsthatresultinserveroverloads,oridentifysearchcriteriathatconsistentlyfailtodeliveranticipatedcontent.(本大题共5小题,每小题2分,共10分)用括号内给出的词,把下列汉语句子翻译成英语。,不能错过。(too...to...),这个句子总是不知所云。(makesense),但在另一方面,质量很差。(ontheotherhand),和我们所期望的恰恰相反。(asopposedto)。(essto)期末测试卷一参考答案一、词汇和语法(本大题共20小题,每小题1分,共20分)1-5CBCBB6-10DCADC11页:..16-20BDBCD二、完形填空(本大题共10小题,每小题1分,共10分)21-25AACBC26-30ABABC三、阅读理解(本大题共10小题,每小题2分,共20分)31-35ADBDD36-40BACBA四、单词汉译英(本大题共15小题,每小题1分,共15分),,权威adj.&,,认领n.&,,,,基础的,,分布,,明确的,,,、单词英译汉(本大题共15小题,每小题1分,共15分):..--、英译汉(本大题共5小题,每小题2分,共10分)71智能商务软件从各职能部门广泛地收集数据,以便提供一个对电子商务完整的理解72你还可以了解到客户登录你的网站搜寻什么以及搜寻所花时间73一旦你收集了这些数据,智能商务软件将帮助你进行分析以使你的网站最佳化74例如,将你的网站的成功点击率或交易量与你的线下销售波形图进行比较,或者当许多部门在一个会计季度之始做新的预算时,了解一下订单的数量75在最高流量的时段,你可以了解一下什么导致了服务器超载,或者确认哪些搜索标准总是不能达到预期的结果七、汉译英(本大题共5小题,每小题2分,共10分),thissentencedoesn’’scheap,butontheotherhand,,’scomputerandthengettheintelligence13页