新编剑桥商务英语(高级)第三版9.1.docx

该【新编剑桥商务英语(高级)第三版9.1 】是由【书生教育】上传分享，文档一共【11】页，该文档可以免费在线阅读，需要了解更多关于【新编剑桥商务英语(高级)第三版9.1 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。InnovationVOCABULARY Describingproducts1 Doyouagreewiththisquotation‘Whentheproductisright,youdon’thavetobeagreatmarker.’a,formerCEOofChrysler2 ,-of-the-artpoorold-fashionedbasicunwieldyefficientdependableinexpensivesmalltime-consumingpracticedinnovativeup-marketcleverunoriginalerraticover--for-moneyproduct5areliablemachine_erratic6aprofessionalserviceefficient7arevolutionaryideaunoriginal8aquickprocess9aluxuryproduct10 pact piece ofequipment3 ‘spam’fromyouremailxinboisatime- First-hand Positive Negativeexperience impression impressionputerGoogleMercedesBenzThePostOfficeGRAMMARCollocations:verb+$$,.(Answer:trainingshoes)LISTENINGAproductpresentationreenscope,,aproductmanager,:______________________Function:__________________________Targetmarket:_________________________Retailprice:_______________________9 --’&- 1Whichofthesestatementsaboutinnovationdoyouagreewith1‘esfromtheproducer–,businessadvisorandauthor’.‘Unlesswe’reintouchwithourcustomers,’substituteforinnovation,ofcourse,butinnovationisnosubstituteforbeingintouch,either ’.SteveBallmer,CEOMicrosoft2Takefiveminutestoreadthearticleoninnovation,onpage89,(R&D).●Whichparagraph(A,B,C,DorE)doeseachstatement(1-8)referto●Nexttoeachstatementmarkoneletter(A,B,C,DorE).●’pany’sinnovationsbyitsR&(A-E).eupwith Atofinishthejob2tokeepupwith Btothinkof3toseesomethingthrough Ctoadopt/tobegintouse4totakesomethingup Dtostayatthesamelevelas5tostandupto )haveandb)haven’seentthroughtotheend4Doyousometimesfinditdifficulttostanduptopeoplewhentheypressureonyou5HaveyoutakenupanynewhobbiesorinterestsinthelastthreeyearsDon’twasteyourmoneyoninnovationA○GeneralMotorshasinvestedmoremoneyinresearchandevelopment(R&D),&,BoozAllen,foundthatamongtheworld ’stop1,000corporateR&Dspenderstherewas‘nodiscerniblestatisticalrelationshipbetweenR&essincludingsalesgrowth,grossprofit,operatingprofit,enterpriseprofit,marketcapitalizationortotalshareholderreturn.’&Dspending-whetherin○euros,dollarsorapercentageofsales-,,notgrowingR&-%investmentofrevenueinR&D,%petition,thatisfine,○Thisdoesn’-,petence,,theyhavebeenabletomanagetheircostsinawaythatmeansthemodelworksanywhereintheworld,’sustainingthat○,infact,,’tneedtoberich,:alow-budgetindependentfilm,essfulasa$○ Afterall,‘investinthefuture’’siPodis,onthefaceofit,afantasticinnovation,panythatspendslessthantheindustryaverageonR& ’reassumingthatwe’’’’-,don’tsayIdidn’,’’.(prevent).(prepared)2Canyoudeliver1,000unitstousassoonaspossible(able)3Wecan’eptthetermsyouproposehave.(difficulty)4Consideritfromourpointofview.(askyou)5Manufacturingonly100doesn ’tmakeanysense.(viable)6Idon ’twanttogiveyouananswernow.(liketothink)pany(benefit)WRITING SPATCOLDearSir/MadamAsPropertyManageratSpatcol,Iamresponsibleforthemaintenance,:●cleaningandplantcare;●securityandcarparkingattendants;●basicmaintenanceofelectricalinstallations(lighting,lifts,etc);,DavidFerguson,HeadofPropertyServicesDivision,,,donmake’,forexample,youclaimtoofferthehighestqualityservices,,’tknowhowyougotourname,,’’snotwhatyouhadinmind,panythatcandoitall.’dbeSorrynottobeofmorehelpthistime,