2005中国食品零售业年度报告（英文版）.doc

Required Report - public distribution
Date: 1/5/2005
CH4838
China, Peoples Republic of
Retail Food Sector
Mainland China Food Retail Annual Report
2005
Report Highlights:
China's food retail sector continues to grow and develop as hypermarket and convenience store chains expand across the country. Foreign-invested hypermarkets are likely to continue growing as restrictions on their activity and ownership are scheduled to be loosened in 2005.
Table of Contents
I. Market Summary 3
. Overview of the Retail Food Market in China 3
Major Food Retail Chains in China 6
. Advantages and Challenges for . Exporters in China 7
. Regional Market Profiles 8
II. Road Map for Market Entry 18
Hypermarkets, Supermarkets and Warehouse Outlets 23
Convenience Stores 23
Traditional Markets, Wet Markets and “Mom and Pop”(Xiaomaibu) Stores 24
III. Competition 25
IV. Best Product Prospects 26
Products Present in the Market Which Have Good Sales Potential 26
Products Not Present in Signficant Quantities, Which Have Good Sales Potential 27
V. Post Contact and Additional Resources 27
I. Market Summary
. Overview of the Retail Food Market in China
The transformation of China’s retail sector is continuing, and all three of the leading cities, Shanghai, Guangzhou and Beijing, are now home to multiple hypermarkets and convenience store chains. Supermarkets continue to be the mon retail format, but hypermarkets are gaining in popularity, and are now present in most medium and large sized cities. Having reached saturation levels in Shanghai and Guangzhou, convenience store chains have turned their attention to other cities. Although progress has been slow, Beijing has finally e home to several convenience store chains. Meanwhile, many chains have found fertile ground in the booming cities that dot the landscape around Shanghai and Guangzhou. Growth in the cities of Shanghai and Guangzhou may slow somewhat, as both markets are clo