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企业文化建设(与品牌推广)能力(邢文祥).ppt

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中盟信德中盟中盟信德信德高级职业经理资质评价培训企业文化建设(与品牌推广) 人事部全国人才流动中心职业经理研究中心邢文祥 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 中盟信德中盟中盟信德信德高级职业经理资质评价培训企业文化是什么 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 中盟信德中盟中盟信德信德高级职业经理资质评价培训企业文化的内在含义对企业文化的内在含义的各种理解◎企业文化是企业的识别系统◎企业文化是包装企业的方法◎企业文化是企业的思维系统◎企业文化是企业的文化活动◎企业文化是人类的优秀文化成果◎企业文化是企业的形象设计◎企业文化是企业产品的文化品位◎企业文化是纯粹的文化理念 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 中盟信德中盟中盟信德信德高级职业经理资质评价培训企业文化的真正含义⊙企业文化从形式上看是属于思想范畴的概念⊙企业文化从内容上看是反映企业行为的价值概念⊙企业文化从性质上看是属于付诸于实践的价值理念⊙企业文化从属性上看是属于企业性质的价值理念⊙企业文化从作用上看是属于规范企业行为的价值理念 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Cop

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