江苏省商业性健身俱乐部经营现的研究.pdf

Abstract Abstract Forunderstanding currentlyoperating statusof Fitness ClubinJiangsuProvince, getting latestof related data,taking reference and guidance roleforthepeople of nationalGovernment,and fitnesscluboperatingmanagers andrelatedstaff,this study extract tieredly 6citiesfrom Jiangsu Province,then extract 97trainers,30 operating managers and 564 members from mercial fitnessclubsfrom the6cities asthe investigation study applicate literatureinformation method,and expert interviewmethod,and questionnaire investigation method,and mathematical statistics method and logic analysis method,get and analysis the various data which could reflectoperating status mercial fitnessclubs,came conclusions eventually and study said: clubs inJiangsu Province getrapid theconstruction ofenterprise culture and brand—building is not enough because themost offitness club isalsothe initialstage and itsyears ofoperating history fitnessclubs are allmembership management,and mainly sales year- thesupporting project avariety ofadvertisement offitnesscluband haveregional differences inJiangsu of fitness club is not optimisticmainly because ofthe high costs and long payback most ofthemanagers think theprospect forfitnessclubs . The managers ismainly Prime male-dominated college degree thereare pound talentsmanager trainer have generally high cultural qualities but their have different the fitness club’Ssafeguards prehensive enough,making thecareertime of trainergenerally shorten and lackof career trainer not only take more economic benefits,but also toimproveMember’S assessment tofitnesstrainer and even fitness clubs and talenttrainer aremore favored by consumers andmanagers,pound e the target ofmost oftrainers. Key words:JiangSu province,fitness