商业研究方法PPT教案.pptx

会计学
1
商业研究方法

BUSINESS RESEARCH is a systematic inquiry that provides information to guide decisions.
More specifically,it is a process of determing,acquiring,analyzing and synthesizing,and dissemianting relevant data,information ,and insights to decision makers in ways that mobilize the organization to take appropriate actions that,in turn,maximize business performance
What
is it?
Who
uses it?
Why
to do?
How the industry works?
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from DSS & BIS
DSS(decision support system):
numerous elements of data organized for retireval and use in decision the last years,advances in computer technology made it possible to share this collectded transaction data among an organization’s decision makers,over an intranet or extranet .
BIS(business intellgence system):
a system of ongoing information collection about events and trends in the technological,economic,political and legal ,demographic,culture,social,and competitive arenas.
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Hierarchy of information-based decision makers
Not all managers have established research as a priority in their process of decision ,a hierarchy of research-based decision makers in top tier contains those managers who use research as a fundamental step in all decision and who use creative vision to establish proprietary middle tier includes those managers who occasionally trun to research but rely only on the tired-and-true bottom tier is those managers who by choice or economic circumstance choose to rely on intuition and judgement rather than business research.
What
is it?
Who
uses it?
Why
to do?
How the industry works?
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Visionaries
Standardized
decision makers
Intuitive decision makers
Middle tier
Top tier
Base tier
Hierarchy of information-based decision makers
Every decision guided by research
Firms develop proprietary methodologies and are innovative in their combination of methodologies
Ent