IBM计算机技术全方位的分析和研究.pptx

CONFIDENTIAL
PC Competitor Analysis: IBM
SAMSUNG ELECTRONICS CHINA (SEC China)
SEC China010821BJ-IBM
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
4. Value chain strategy
5. Organization and ownership
6. Financial performance
Focus on
Marketing, advertising and promotion
Distribution (channel and sales force)
Organization structure
Ownership structure
Sales
Profit
2. Strategy
3. Product/market
Mission
Vision
Corporate strategy
Market position
Key product offerings
Key customers
Pricing
1. Background information
Location
Managementteam
Starting year
Number of employees
Era analysis
1
SEC China010821BJ-IBM
BACKGROUND INFORMATION
1. Background information
Location
Managementteam
Starting year
Number of employees
Era analysis
4. Value chain strategy
5. Organization and ownership
6. Financial performance
Focus on
Marketing, advertising and promotion
Distribution (channel and sales force)
Organization structure
Ownership structure
Sales
Profit
2. Strategy
3. Product/market
Mission
Vision
Corporate strategy
Market position
Key product offerings
Key customers
Pricing
2
SEC China010821BJ-IBM
IBM HAS GRADUALLY EXPANDED ITS PRESENCE IN CHINA
Location
Beijing
Managing director
Zhou Weikun
Starting year
1984 (representative office)
1992 (IBM China Co. Ltd.)
Number of employees
Over 3000
Key milestones
Set up IBM Customer Association in 1984
Opened Beijing, Shanghai, Shenzhen, Chengdu, Guangzhou, Nanjing, Xian, Chongqing offices
Established customer service network covering dozens of China major cities
Set up China purchasing center* in Shenzhen
Background information
* IBM’s purchase in china has increased from 30M USD in 1993 to 1B USD in 1998
Source: Literature research
3
SEC China010821BJ-IBM
BACKGROUND INFORMATION
4. Value chain strategy
5. Organization and ownership
6. Financial performance
Focus on
Marketing, advertis