EMEAConsumerBeijingMay10th,2005AgendaCitigroupinEMEATheCIO/anisations2EMEAConsumerStrategyLeverageourPan-EuropeanConsumerBusiness/GlobalPlatformDeliverservicestoawidespectrumofconsumersEmergingMiddleClasstoMassAffluentWithabroadproductarrayCards,ConsumerFinanceandRetailBankingThroughmultiple,diversedistributionchannelsDeliveringsuperiorprofitabilityandreturnsWithahighlytalentedanddiverseworkforceThroughawelldefinedbusinessmodel3TopPrioritiesforEMEA2005/2006Coordinatedgrowthstrategytoleverageinfrastructure,geographicknowledgeandexpertiseGeography:rapidbuildoutinkeyemergingmarkets(Russia,Czech,Hungary,Turkey);acquirescaleinlargeWesternEuropeanmarkets(UK,Spain,Germany)Product:establishCitiFinancialasbroad-basedprovideracrossregion;driveCardsgrowthvianewsegments,marketsandchannelsdeveloploanproductforCitiBluesegment;aggressivelyrolloutCitiGoldforthemass-pliance&Control:anizationhierarchytoaffectbusinesspolicyanddeliver‘unfilteredmessages’tobusinessmanagementTechnology:establishEBS/ECS/monproductplatformsacrosstheregion4TheWorld’sSecondLargestMarket-%;$358BRevenuePoolEMEAPresenceCountries5ExpandingPresenceThroughDistributionScaleEMEAPresenceCountries*Salespointsin2004[Retailbranches605,SalesCenters322,ConsumerFinancebranches242]Countries272827SalesPoints*9781,1691,250ATMs1,2671,4421,500DirectSalesAgents04,1546,000200120042005Plan6FocusedonourregulatoryEnvironment:pliancewithLegalRegulatoryRelatedCorporatePolices-ForExample:Anti-MoneyLaunderingGlobalInvestmentpolicyimplementationInsurancestandardsDataprotectionandprivacyOtherResponsibilitiesNewProduct/plianceTrainingRCSA/pliance&ControlFocused7EMEAConsumerPortraitsLoansCitiBestAge: 40’s,e: $45,000Need: DesiresproductstosuittheirneedsAge: 46,e: $60,000Need: Trusted,unbiasedandcustomizedadviceAge: e: $25,000Need: rationofBankablePopulationVolatileenvironmentRapidGDPgrowth[7%plus]RapidDevelopmentStructuralChangesEarlyStabilityStableStableenvironmentSlowereconomy[GDP1%-2%]RussiaSpainItalyGreeceGermanyUKVolatil
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