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商务英语试题及答案.doc


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商务英语试题及答案.doc
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1Matcha wordfrom AandBandplete sentences1─10、Useeachword fromA twice、Aadvertising/consumer/market/product /salesBBehavior /budget/campaign/forecast /launch /lifecycle/profile /research/segment / targets1ﻩTheProductlifecycleisthelengthoftimepeople continueto buyaparticularproduct、2 Market researchshowed verygoodpotentialformarketing themagazine to executivesintheage range25─35、3 Aconsumer prosimplyadescriptionofatypicalcustomer、4 Ourpany hasestablisheditsbrandnamethrough amulti—millionmulti—mediaadvertisingcampaign5 Theintroductionof aproduct tothemarketis calledtheproductlaunch、6ﻩFamilyand friendsareamajor factorin consumerbehavior、Theyreallyinfluencewhatpeoplebuy,where andhow、7 Amarketsegmentis agroup ofcustomersofsimilarageand inelevel、8ﻩI don'tthinkcutting ouradvertisingbudgetbyhalfisagoodidea、Ourcampaignsare essfulandalways generatehugeprofitsinthelongterm、9ﻩOurrepresentatives areunderalotof pressure tomeettheirsales targets、10 I’mafraid I canonlymakeapessimisticsalesforecast for FebruaryandMarch、 LanguageReview: Questions2 Re-orderthewordsto makequestions、1 much advertisingdo howon spendyou? Howmuch doyouspendon advertising?12ﻩdoesendorsement meanwhat?Whatdoesendorsement mean?13ﻩstrengthsand arepany's weaknesses whatyour? Whatareyour pany’sstrengths and weaknesses?14rangedidextendproducttheir theywhen? Whendidtheyextendtheir productrange?15 isteamleadingsaleswho your? Whoisleadingyoursalesteam?3pleteeachquestionwithanappropriateword、16ﻩ__Did________your marketshareincreaselastyear?17ﻩ___What_______kindof products dofootballersendorse?18ﻩ____Are______they doinganymarketresearchatthemoment? 19 _Which_________of thesetwo essful?20 ____Have______youmetour newmanager?21 ____How______oftendoyoulauncha newproduct?22 __Has________ Kaoriphoned recently?Skills:Telephoning4 pletethis excerptfromatelephoneconversation withthe questionsfromthebox、1、Wouldyoulikethemtodothemarketing? 2、Couldyou givemeafewdetails? 3、Didyou say5%?4、Haveyoufinishedyourreport? 5、Why?6、 How abouto 内容来自淘豆网www.taodocs.com转载请标明出处.
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