商务英语4 Unit 6归纳.Risk ppt归纳.ppt

Unit6Risk优选*WarmerBusinessBriefRiskThechanceofharm,injuryorloss=threadThechanceofchangeofdirection,growingandmakingprofits=opportunityTrade-off:betweenriskandreward(利害,有多大利,就有多大的害。)物物交换优选*Warmer"Theworldismuchriskiertoday,""Becauseeverythingismuchmoreinterconnected."---risk-managementexpertRonDembo(pany.)---Hasthereeverbeenariskiertimetobeinbusiness?*WarmerRisksinbusinessKidnappingofmangersConfiscationofassets(没收,充公)Devaluationofshares,currencyBeextorted:illegallybeforcedtogivemoney.(***)Beinginsolvency:nothavingenoughmoneytopaydebts(无力偿还债务)Facingfraudandcorruption优选*WarmerIndustrialespionage(商业间谍行为)Invest:puttingmoneyintoanewventureVenturecapitalist:*WarmerReputationalrisk,brandsuicide,productliabilityclaim(产品质量承诺书)Productrecalls(产品召回)placency(自满)优选*WarmerNoRisk,NoRewardyou'anizationsthatarestillpreparedtogamble--intelligently,shrewdly,selectively--,marketing,leadership,R&D,'tmakecanbeasconsequentialasthebadmoveswedomake--thatplayingitsafeisn'*WarmerStrategy:"Youcan'tthinktraditionallyinthesecircumstances."Today,Bowersunderstands,justbecausesomethinghasn'thappenedbeforedoesn'tmeanthatitwon'thappennow,orsoon,,therefore,,technologyhasconcentratedthatriskevenmore优选*WarmerPlayingItSafe,Part1:eseemsoverwhelminglypreferable,takeit--:"Tonottakeariskistoriskbeingignored."--He'sstillsurprisedthatCasioboughtin."ThatwasthelastideaIeverexpectedaclienttobuy,"hesays.--"Wow,pany!"--"Howtheheckdidtheygetthatoneapproved"--"unconventionalrelationshipbuilding."*WarmerPlayingItSafe,Part2:Howmuchfuelisenough?AplanedepartsNewark,,itwillburnaround40,