ThedevelopmentofChinaoutboundtourism中国出境旅游发展ThedevelopmentofChinaoutboundtourism中国出境旅游发展情况资料来源:《中国旅游统计年鉴》Source:<ChinaTourismStatisticsAlmanac>Million百万人次Structureofoutboundpassengers出境游客结构19932004资料来源:《中国旅游统计年鉴》Source:<ChinaTourismStatisticsAlmanac>XinjiangQinghaiGansuTibetSichuanYunnanGuizhouHubeiHunanInnerMongoliaHeilongjiangJilinLiaoningShandongHenanAnhuiGuangxiJiangxiHainanDistributionofoutboundpassengers出境旅游客源分布NingxiaShaanxiShanxichongqingFujianGuangzhouHongkongMacauTaiwanJiangsuBeijingTianjinShanghaiZhejiangHebeiGuangdongThecharacteristicsofChineseoutboundpassengers中国出境游客特点大众消费层中高消费层高消费层Marketstructureofoutboundpassengers出境客源结构High-、eneratingareas三大客源产出地Astheoutboundmarketdevelops,,,出境游客的特点,越来越难以简单概括。总体上,中国出境游客是一个带有成长性特点的消费群体。但这个群体正在发生着值得引起足够重视的变化。Firstly,,游客的消费差异越来越值得重视。Inthesecondplace,,游客的地域差别越来越值得重视。Thirdly,,游客的需求差异越来越值得重视。MarketingonChinaoutboundtourism营销中国出境游SouthAmericas南美Africa非洲Europe欧洲Japan日本Korea韩国Australia&NewZealand澳大利亚/新西兰HongKong&Macao香港/澳门South-EastAsia东南亚NorthAmericas北美Introduction新生期Growth成长期Maturity成熟期Decline衰退期Salesvolume销售量Profitmargin利润率LifeCyclesofthemainADSforChinaoutboundmarket出境旅游主要目的地生命周期
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