包装结构设计.doc

包装结构设计《包装结构设计》课程设计香皂的包装结构设计学院:运城学院班级:1105班姓名:陈凤仙学号:2011090560摘要针对香皂包装的现状进行了调查和分析,从适应市场和人们不断提高消费者需求的角度出发,对香皂包装的消费心理需求进行了探讨,具体分析研究了从材料选择、结构设计、到装潢设计等一系列香皂包装的设计过程,达到促进销售的目的。其中香皂的外包装采用纸盒包装,纸盒包装为市场销售包装中的应用最广泛的一种商品包装形式,通过对纸盒包装的结构和形态的分析,指出了纸盒包装的结构设计要力求完美、形态设计要崇尚新奇,装潢要精美,这将为纸盒包装设计提供借鉴作用。关键词:香皂结构包装说明书ABSTRACTThesoappackaging,hascarriedontheinvestigationandanalysisofthecurrentsituationoftheadapttothemarketandpeopleareconstantlyimprovetheperspectiveofconsumerdemand,theconsumerpsychologydemandforsoappackagingarediscussedinthispaper,thedetailedanalysisandresearchfrommaterialselection,structuraldesign,decorationdesign,andaseriesofsoaptothedesignofthepackagingprocess,,papercartonpackingforthemarketsales,moditypackaging,throughtheanalysisofthestructureandformofthecartonpackaging,pointsoutthestructureofthecartonpackagingdesignshouldstrivetoperfect,formdesigntoadvocatenovel,toelegantdecor,:Soappackageinsertstructure目录第一章市场调研„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„“„„„„„„„„„„„„„„„„„„„„„4第二章香皂材料的选择„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„6第三章香皂的内包装造型与装潢设计„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„”„„„„„„„„„„„„„„„„„„„„„(瓦楞纸箱设计)„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„13第四章强度校核„„„„„„„„„„„„„„„„„„„„„„„„„„„13第五章总结„„„„„„„„„„„„„„„„„„„„„„„„„„„„„14参考文献„„“„„„„„„„„„„„„„„„„„„„„„„„„„„„„,但调查表明在整个市场上将近一半的消费者依然使用香皂进行沐浴。在一半使用沐浴露者中,还有50%依然将沐浴露和香皂混合使用。事实上,相对沐浴露,香皂功能性更强,如清洁和杀菌等;香皂更容易过水,皮肤感觉清爽一些;香皂使用更为方便,携带便利,特别是适合出差,旅游;香皂价格更有优势,品种较多,选择余地大。因此根据我国的发展水平和发展速度,加之地理条件、生活****惯也有很大差别,在今后相当长一段时间内香皂仍然占据沐浴市场的主流地位。随着绿色消费潮流的影响,香皂品种日益趋向高档化,从人体及环境双重安全性来讲,人们越来越倾向于使用纯天然香皂,对香皂的要求除具有洗净清洁功能外,更重要的是要有美丽的外观、怡人的香气,并能保养肌肤,因此各厂家都竞相在产品中运用高科技手段加入蛋白质、牛奶成分、蜂蜜、人参、珍