,ithasbeenarguedthatitisthecentralfunction,’sdefinition:“Marketingisasocialandmanagerialprocessbywhichindividualsandgroupsobtainwhattheyneedandwantthroughcreatingandexchangingproductsandvaluewithothers.”paniescreatevalueforcustomersandbuildstrongcustomerrelationshipstocapturevaluefromcustomersinreturnMarketingmanagementis“theartandscienceofchoosingtargetmarketsandbuildingprofitablerelationshipswiththem.”Creating,,panypromotes/sellstheseproductFocusesonneeds/petitorsFocusesonneeds/wantsoftargetmarketsanddeliveringsuperiorvalueSociety’swell-beingCustomerLifetimeValue::’sperformance,–Customerrelationshipmanagement…...“istheoverallprocessofbuildingandmaintainingprofitablecustomerrelationshipsbydeliveringsuperiorcustomervalueandsatisfaction.”Attracting,retainingandgrowingcustomersBuildingcustomerrelationshipsandcustomerequityShareofcustomerTheportionofthecustomer’-sellingUp-selling
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