世纪商务英语+阅读教程+专业篇1+第四版.doc

Unit1auditing审核、审计facilitylocation厂址选择auditor审计人员qualitystandards质量标准implement贯彻custom-designed定制的registry注册、登记处internationaltrade国际贸易warehouse仓库inventory存货管理、存货清单ISO国际标准化组织InternalAudit内部审查finalproduct最终成品freightbill运费单shipping装运targetdate预订日期modular模块化的GapAnalysis差距分析certify保证zero-modity商品marketsegment市场份额non-standardproduct非标准产品goods商品downturn低迷周期markettarget市场目标maturitycycle成熟周期introductioncycle引入周期forsale出售的investment投资lifeassurance人寿保险tangibleproduct有形产品standardproduct标准产品Unit3promotions促销unitcost单位成本priceelasticity价格弹性profit-maximization利润最大化revenue税收segmentation市场细分、分割demandcurve需求曲线skimpricing撇脂定价launch(新产品)投产distribution分销渠道domesticprice本土价格、rationpricing渗透定价positioning目标市场定位targeting目标市场选择grossprofit毛利fixedandvariable固定成本和变动成本costs花费dumping倾销currentprice市价marketshare市场份额pricing定价salesvolume销售量profitmargin利润率Unit4product产品manufacturer制造业者marketresearch市场调查marketingplan营销推广计划productmarketing产品推广brand品牌marketing市场营销mediaplanning媒体计划image-building形象塑造physicalevidence实体坏境people人员placement放置targetmarket目标市场publicrelations公共关系distributionchannel配销渠道generic非商标的advertising广告、登广告atnocost免费marketingeffort行销努力process流程drawback缺点productpricing产品定价marketingmix市场营销推广组合charge要价junkmail垃圾邮件salesstrategy推销战略atregularprice按正常价Unit5retailer零售商allowance让利tradedeal贸易协定corporateimage企业形象reseller转卖人stimulate刺激salesforce销售力量rationalappeal理性诉求lead线索wholesaler批发商pushmoney提成、推销员奖励pointofsale卖点voucher票券、代金券approach准备dumpbin垃圾箱promotionalmix营销推广组合leverage杠杆作用、手段formula公式trade-in以旧物换折价换取同类新物的交易continuityprogram继续订货prospect寻找(客户)coupon息票、赠券dealloader厂家对零售商的奖励brandequity品牌价值closing结束hard-sell硬销售self-净值inventory财产清册currentasset流动资产MasterBudget总预算costofgoodssold已售产品成品revenue年收入liquidity流动性expenditure费用finance筹措资金currentliabilitiesratio流动负债率budget预算creditor债权人financingmix融资组合profitability盈利能力investmentdecision投资决定debtor借方dividend红利cashdividend现金分红finishedgoods成品investmentproposal投资建议ratio比率overhead营业费用capitalproject资本项目work-in-progress工作中的进展creationofvalue资产成本gross总额fixedasset固定资产stockdivid