毕业论文-论述简单原则在广告摄影中的运用与表现.doc

学号 11082316
哈尔滨学院学士学位论文
论述简单原则在广告摄影中的运用与表现
This simple principle in the application of advertising photography and performance
学生姓名:
所在学院: 艺术与设计学院
所在专业: 摄影
指导教师:
职称: 讲师
所在单位: 哈尔滨学院
论文提交日期: 2015年月日
论文答辩日期: 2015年月日
学位授予单位: 哈尔滨学院
目录
摘要 II
ABSTRACT III
前言 1
第一章绪论 2
2
2
2
3
3
第二章简单原则在广告摄影中的运用及表现 5
简单原则在广告摄影中的运用 5
5
简单原则在广告摄影中应用的范例 6
第三章简单原则在广告摄影中的影响和发展趋势 9
9
9
10
10
简单原则在广告摄影中的发展趋势 11
结论 13
参考文献 14
致谢 15

摘要
随着社会经济的不断发展,广告摄影已然成为了商家和消费者之间的桥梁和纽带。因为摄影作品具有的准确性以及独特的视觉效果,所以极大地提高了广告的认知度,使得消费者更容易选择此商品。可海量的广告摄影作品层出不穷,为了以更加新颖的姿态出现在消费者面前,众多的广告媒体可谓是使出了浑身解数。可哲学思辨原理说的好:“简单就是丰富”。因此,秉承着“简单原则”,将广告摄影变得简单直观更能体现表达内容的美感,使其具有更高的传播力,表情达意丰满,形象生动而不失意蕴。由此说来,能准确的将“简单原则”运用到广告摄影中去,着重注意其表现出来的特征,便是尤为重要的。这不仅能使广告摄影在波涛汹涌的竞争浪潮中占有不败之地,更能使广告这种媒体拥有更为广阔的未来。
关键词:广告摄影;简单原则;运用;表现
ABSTRACT
窗体顶端
With the continuous development of social economy, advertising photography has e the bridge and link between businesses and consumers. Because the accuracy of photographic works and with the unique visual effects, so greatly improves the advertising awareness, make it easier for consumers to choose this product. Endless can mass advertising photography, in order to more innovative attitude appears in front of consumers, many of the advertising media is pulling out all the stops. But philosophy principle said: "simple is rich". Therefore, adhering to the "simple" principle, will e simple and intuitive advertising photography can better embody the contents of expression of beauty, so that it has higher transmission force, expression of plump, vivid and not frustrated yun. This is to say, can accurately be "simple" principle is applied to advertising photography, emphasized the characteristics shown, it is particularly important. It can not only make the advertising photography occupy an invincible position in petitive tide