五星级酒店项目投资立项申请报告.doc

五星级酒店项目投资立项申请报告
目录
总论...............................................4
§ 项目概述...................................................4
§ 项目的提出及投资机会研究......................................5
§ 主要建设方案.................................................6
§ 项目建设进度计划.............................................7
§ 主要技术经济指标.............................................8
市场调研及前景预测.................................9
§ 项目的产品定位.............................................9
§ 项目区域经济现状..........................................10
§ 项目区域旅游资源特点......................................11
§ 项目客源市场分析..........................................13
§ 市场前景分析..............................................14
项目开发SWOT分析............................... 17
§ SWOT分析评价的必要性................................... 17
§ 优势与机遇................................................18
§ 弱势与威胁................................................19
项目建设主要内容..................................21
§ 总平面....................................................21
§ 平面.....................................................21
§ 主面.....................................................21
§ 地基结构.................................................21
§ 强弱电...................................................22
§ 暖通.....................................................23
§ 给排水...................................................23
§ 绿化.....................................................23
环境影响及防治措施..............................24
§ 绿色环保理念....................................24
§ 主要生态影响.....................................24
§ 主要预防措施.....................................25
项目建设进度方案.................................28
投资估算与资金筹措.......................................30
§ 投资估算........................................30
§ 资金筹措........................................21
财务分析.................................................32
§ 营业收入.............