Supply chain management -the integration of logistics in marketing.pdf

—bothsecondaryandprimarydata—ac-(ECR),thenatureofSupplyChainManagement(SCM)iscon--,introducedbyHeide©.[1],,fewtheoreticalexplanationsfortheeffec-,,peti-giventheimportanceoflogisticsintegrationintothemarketingtiveadvantagefromtheimplementationofpowerful,in-essfullyimplementtheseformationtechnology-,-preliminarycasestudyispresentedandisbasedprimarilyonnomenonisthatofWal-MartCorporation’sdistributionstrategy[2].Wal-Marthasconsistentlymadeimprove-,,itisMarketing,TexasA&MUniversity,CollegeStation,TX77843-4122,-Mart’sdistributionpolicy,butalsothecon-IndustrialMarketingManagement30,183–198(2001)©-8501/01/$–seefrontmatter655AvenueoftheAmericas,NewYork,NY10010PIIS0019-8501(00)00142-’sexecutionthroughoutthere-ofSCMresearchhavingbeenconductedbylogisticsaca-tailer’,pany[3].Fromthisexample,a