爱登堡公司发展战略研究-工商管理专业毕业论文.docx

中文摘要
摘要
电梯行业经历了160多年的发展历史,经过不断的技术变革、工业化生产、供应链形成、品牌的积淀,现在已经成长为一个较成熟的行业,产品的性价比不断提升,应用范围不断扩大,生产企业数量众多,产品同质化倾向严重,行业竞争日趋激烈。
本文旨在梳理战略管理理论应用在电梯行业的发展历程,借鉴国内外先进经验及理论成果,以本人工作范围所涉及到的新疆希望爱登堡电梯公司为研究对象, 分析企业目前存在的问题,从企业的战略管理、发展定位、竞争战略及营销管理等几个方面分析入手,尝试研究解决方案。本文研究的理论基础是战略管理理论、竞争战略理论、SWOT分析理论、营销理论等。对公司的发展经营现状进行深入调查研究,通过定性分析法、对比分析法、社会调查分析法、文献资料查阅、数据定量分析等主要研究方法,剖析企业深层次问题,通过分析研究内外部环境条件,利用各种分析工具进行梳理,从发展战略及关键职能战略等不同层面对公司发展提出建议和措施,力求以全新的理念和模式提出可行的解决方案,提升企业竞争力。
关键词:发展战略;竞争力:措施
万方数据
英文摘要
ABSTRACT
Elevator industry has experienced 1 60 years of development history,through continuous technological change industrialization production supply chain to form brand accumulation,has now grown into a mature industry,product price rising,
expanding application range,manufacturing enterprises are numerous,tend to be serious
product homogeneity,the increasingly petition in the industry.
The purpose of this paper is b the development of strategic management theory is applied in elevator industry,draw lessons from the domestic and foreign advanced experience and theoretical fruits,with my scope of work involved in Sinkiang
1 wish Attenborough pany as the research object,analyzing present problems of the enterprise,from the enterprise’S strategic management development petition strategy and marketing management from several aspects such as analysis,attempts to study the solution In this paper,we study the theory basis of the theory of the strategic management theory petition strategy SWOT analysis theory,marketing theory and SO on In-depth investigation and study about the present
situation of the development of pany,through the qualitative analysis, comparative analysis the social survey analysis quantitative analysis the main research
methods such as literature review data,analyze the deep-seated problems,by analyzing
the internal and external environment analysis,using various analytical tools b, from the aspect of development strategy development localization marketing model and SO on to