UNIT ONE Party Politics P8 prehension Check 1-5 DCDAB 6-10 DDCAB P10 Vocabulary Study I 1-5 CBADB 6-10 CDBCD II off 5. conspicuously 6. pesky loose P11III Translation To invite eminent persons to help make advertisements should be regarded as one of the best advertising strategies and could, of course, produce a spectacular(powerful) VIP effect, privided that those celebrities are perfectly willing to accept the invitation and, more importantly, the products to be advertised are genuine and of fair prices. Sometimes, while modity is of inferior quality, the advertisement is full of words lavishing praise on it, if a celebrity shows up as an image agent for such a product, the advertisement could, if any, be temporarily essful before it turns the brand of the product in question notorious and, more disastrously, ruins the reputation of the eminent person thereafter. So, the famous are well advised to think more than twice before they agree to appear on mercial. P13 Key to Supplementary Readings -5 FFFTT 6-10 FTFTT -5 FTFTF 6-10 FTFTF UNIT TWO The New Singles P29 prehension Check 1-5 BDBDC 6-10 ACCAD P31 Vocabulary Study I -realist -Nazis -fascist 5. neologisms -Darwinist 8. neonates II grail