BUSINESS WRITING 英文商务写作.ppt

BUSINESS WRITING
Wanglili
1
Lecture 1What do you know about business writing?
munication in business context
To send & receive information, ideas, attitudes, emotions for specific purposes
Of increasing sales and profits and to
Establish good relationship with customers, employees, general public
2
How BW differs from Generic Writing ?
Business writing varies from the chatty, conversational style often found in email messages to a familiar co-worker, to the more formal, legalistic style found in contracts. In the majority of memos, email messages, and letters, a style between these two extremes is appropriate. Always remember, writing that is too formal can alienate readers, and an overly obvious attempt to be causal and informal may strike the reader as insincere or unprofessional. In business writing, as in all writing, knowing your audience is critical.
3
Purposes
Functions
Readership
Clients
Trading partners
Colleagues
General publics
4
Business Writing - Purposes
More municate, it
persuades, influences and instills
confidence in the reader that you
are a polished professional. Such
confidence is needed before anyone
will buy anything from you.
5
Functions of Business Writing
To inform
To influence
To entertain
6
To inform
To convey information needed plete the day-to-day operations of the business
To explain instructions to employees, announce meetings and procedures.
7
To influence
To influence the reader’s
attitudes and actions.
To promote a product or service
To seek support for ideas and worthy causes presented to supervisors, stockholders, customers/clients, or general public.
8
To entertain
To secure the desired response or action
To retain a customer’s goodwill or patronage.
To collect payments
for example:
to ask for payment is quite difficult to secure it without offending the reader and losing his or her future patronage. munication is wholly essful unless it retains the reader’s goodwill.
9
Which is better?