新编商务英语听说Unit4 Marketing.doc

Unit 4 Marketing
Part a intensive listening
ics
Direction: listen and tick tick the word you will hear. The word will be read once.
a. declare b. Shrine c. Underline d. Shine
a. Hair b. Care c. There d. Share
A. Full b. Noon c. Fool
A. Cold b. Mold
A. Grad b. Cab
Dictation
Directions: you"ll hear eight sentences. When you hear the first time, repeat the sentences and pay attention to the stresses and tones. Then listen again and write them down. Check your answers when you listen for the third time.
what I've heard, you're already well up in shipping work.
2 .I'm sorry to say that your price has soared
next thing I'd like to bing up for discussion is insurance
4 .it would be very difficult for us to push any sales if we buy it at this price
5 .we wish our opinions on marketing will be passed on to our manager
6 .we sell our goods on loaded weight and not on landed weight
7. It's too expensive, do you have any discount?
8. We can effect shipment in December or early next year at the latest
Part b extensive listening
Dialogues
Direction: you'll hear 5 short dialogues in this section. At the end of each dialogue, one question will be asked. Both the dialogues and question will be spoken only once. Mark the best answer for each question.
1. M :how many do you intend to order?
W.: i want to order 900 dozen.
M: the most we can offer you at present is 600 dozen.
Q: how many can the woman order?

A. 600 dozen b. 900 dozen c. 1600 dozen d. 800 dozen
2. M: TV is much more effective to advertise our new product, but it will cost a lot of money.
W. It is worth doing so as long as the result is satisfactory
Q: what does the woman mean?

A: she doesn't agree to use TV to advertise the new product
B: she doesn't know what to do.
C: she would like to use TV to advertise the new product.
D: she is very satisfied with the product.
3. w: could we use booklets, letters,and catalogu