产品经理入门手记.pdf

该【产品经理入门手记 】是由【小屁孩】上传分享，文档一共【43】页，该文档可以免费在线阅读，需要了解更多关于【产品经理入门手记 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。:..
#A?s-?Z?


'67C+&CCCC6"%CC04CALMRKMKNNC'CABCNLMRKRKMNC!=/(CALMSKOKMUC)-E85C@,1C;<CCCC#>CC#>CC:*9$C
?.CCNLMRKMKMNC26CC'C
?.CNLMRKOKMUC6CC6'C




C:..????CICCMCIC
MJz??z?????CIC''z???CIC'(z?????CIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIICICOCICNJz??ü??lCIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIICICQCICOJz?￥???CIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIICICSCICOJMJz?￥????CIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIICICSCICOJNJz?T????CIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIICICTCICOJO?????lCIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIICICMLCICOJPJz???·u???CIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIICICMTCICTCICPJ?dz???k?d????CICQJǔ??à????CIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIICICORCICRJz???ν????ux??CIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIICICORCICSJz????ψ???????CIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIICICOTCIC


ICMCICC:..????CICCNCIC#A;#A?s%?

#A%?
#AO6l????????k?}??????k????}???ν????y?k????????????à?????????????
WP#AO6l??ū?D???ν?k?D???????????–?k?????????k???d?x??o?x?a????
z???l???D??????ν??
??z????w?k?????????k??o}????m?k??o?????
#A|H
n???z?ld??????￡???σ?à???z?k?????μ?&&πk?m
n???z?l￥??????z?k???Ψ???kbo??˙????m
n???z?l??·???kêd??????o????k????????????í?}}?m
n???z?le???kde?????k???w??41C1??????m
n???z?ld?–??·????kêd˙Wt˙rk?˙r??≠??k?k˙W?Κ???
?z???bkì??z???k???d?az?ˋ??λ??


ICNCICC:..????CICCOCIC#A?s%?
#A?sO6lz?ˇ???z???}k?s”?a??k?”?ˋ}k????ü??ψ?ū?ψ????k;?)?d?aν?kà;?)?d?a?àk???}???üá?ǐ}ū??à??k????az??ěě??ks??e}?????ǖ?????;?z??
z?????l
s??λt?????z???o?ψk?ǒ??????–?k??d·?z??a?
??s??z???l???s????t?ψks????}?????l?s??k??×?k???ū?
???????””z???t?x??k???????”????t??k???Χt???

#A?sY??u?0?5
VKS)?5?j
nz???·u????????????m
n?áν???ke?d%A4m
nσ?ˇ?????ülz?????????????;m
n??ê??ül????ê??z???ê?m
VK2n*tu?&S/l
n$OORLNY·??i_******@T%NFLNU%YYBj
n??? ERARX
ICOCICC:..????CICCPCICn??? ******@N
n??ū? "RWMV0WPN@
>[R?u?&S/l
n?á?z?????l"XLTYUCA
nσ?ˇ?l%***@XSNLB?CXMXURAB
n|???l?%B??????
n?ì?????******@N0V_******@******@05MRB
n"HB&!k???k?????
Je?5I￡
nσ?ˇ?lz??ì%????3???k????m
n??ˇ?l?}?}?k???????g???g?m
nD??ül???????màD?
n??ˇ?lφūük??}αo?
nz???l????k????k?s??t???ük?Λ??k????
§~H?5,?
n?x???ül?xü???υɡ?ü
n????ν?ǔ??ük??????????ν?
n???ül????????????????àˇ???à?ó??????
#A$u?X{sl
n??ˇ?l????m?
ICPCICC:..????CICCQCICn??ˇ?l??a}????ks??mks???ks?éê

n??ˇ?ls?ňs?}k?????k?????
n??ˇ?l???d–ēk?}db?k???d??mǚê??kΜ???
nóüˇ?l???????k?t?????




#A$u?XA?,￡l
n????k????
n?s??k????
n??z?k???mk????
#A$u?t¤?l
ndogn
n-gqn
n??g}?g?ψn
n??-n
n??-n
n????n
n?g-n
n????n

#AU<mx
n?è?ψ
???è??ψkν?s??λm
ICQCICC:..????CICCRCIC???è??ψl?ψ?s?z??s??μ??ks??????z?k??ü?z?bs????–k;???dgs??m
z?}??????θ??λ??k???z????k????????ka}????Κ????q?k–￠??k?t????m
nν?ê?t??
?ν???ν???êk?wν?”?”???k??ν????d??k??sν?k??ν??ν??σ?????w?ν????”??ke?????w?ì??—k?˙??k???s”???ν?Ζν??ü??k?dν????????–?ǎ”????m
nz?￥????è
?d??·u?t%A4????èk???ū%A4??b?Λ???λ?????b???èk?????k?d?Εê}Ζs?∥?Χˊ???ˊ????k?%A4??l”?s???k?wΛ????ν??????bk???d?az???kθ????}???k??z????è–??r?m
nz?ν???
?λtν??o?}?k???σ?ük??????}?dl?ü???????ɡ?k??}?ν???ν???m
ν???????k??d??T??k?s?∥??T?????????b??kz?ν???????ū???tν???;????ü???o}?k;?????m
????l??è?????ü????????ɡ????W˙??m
??σ????k￠s???ψ??λ}?k?????????y?a???ICRCICC:..????CICCSCIC???m
nz???
t??}?;?2ê??k???}?o???ν??????k:???}?ǎ?????????m
??è??k???????k???ψ???±????è|?∥?k¤????????m
nz??ü??
???θ?tǔ?}????ü??k????ο?οm
??o??ü;?t??;?m
nz?ɡ?%??%ü?W˙
Η?ɡ?}?k??ɡ?k?ɡ???;???k??W˙m
n??é?
?λ???????k????m
#A+|_i
#A+|?gEl?s??z????￥??????êˋ????∥?k?d???ν??ˉ???k?aǔ?}????????????k????VRWMSNB?
????l
l?az???k?az???z??ν??￥???????T?êˋ??m
l?d???ν??ˉ???k??a?à?ǔ?D????t???????m
l￥????”??ū??????????????kl”???r???????a??k????r??????bk????s????￥????kICSCICC:..????CICCTCIC???òε?êˋ??m
￥????b????z??ū??χ?E?χ??ρο???E??±??Cnū?l?ρ????????mCnχ?l??a????T?????1???kl??dT?????ˋ?Cn?χ?l?χ?r?ê?ā?ˋ?Cnροlìa????aχ??êˋr??οCn??lροb?a±?????a????k????a??akl????è?k?V??í??Cn??±?l??b?±???k???í?f?l???ψ????????ü???k:wΖ”±?kΖ”???????k????l”????è???±??ˋ???”l??????Ρ???
n￥??????l
CCC #AP??gEl?sz?????????k?????z??aT???????∥?k”?￥?????????k￠s??z????z????k??l?????ū???mCICTCICC:..????CICCUCICm
l??ūz????????–??????k????l??z?????k?χ??ροkà??ροT????±?mClz????????iù????????–?k?s”?????}??????k??ˋ???????????z????z?????o?kl–￠???Cl????z???k??:?–?????z????aχ?????aρο?ρο???aT????T??????a±?k???ū??Κ?????????????:?–?????z????k?”:????ū?l???z?????????k?d?s???ǔ?}?:”?aǘ????–?k?????????k”?κ????Cl?ψlz????”ūz?????????–?k?”?íoz??χ?ρο?T?k?”?????;???kos??–ο”ē??z???k”ē??????k:wΖ”??????k?????r???;?????k???????????C
ICUCICC:..????CICCMLCICCC  mxE%?mxElū??í?q???à???????o?c???????
????o?”3-g?-g???????á?Ζ”ì??a?kΓg???”c??:wa??˙k????￠????????-?q?????kě??q?k??Ζ???:ay????n??n?mn”s”Ζ????a??k???¨τ??b?????k????ō?????k???”?`?a?????Τ?okz??”????è???tq??Γgz?????b???????”??w?ˋ???k????xà????????ρο????

ICMLCICC:..????CICCMMCIC??????
uxà???§??l?a?????o??oxàk??xà?????o?xà?)??l?kg??k?g??rk-ogq?k?μogk?èogk?è?o?k??”gm
uz???bǒW?r??l??xà??k??xà????k??ū??????z??ν????￥???k?????”?z??a￥?????c?k??r???????-??m
u????k??o?xà???????k??xà???k?????????xà??????xà?????k??to?σ?k??bǚ????k????i????m
uxà??tΛ?k????kê????xà???k??ê?è?ùxà??b?????ψ???kΛ?k?ζk????k??×??????–?m
uz????k??????t??z???k??ü}???t?üm
uz???????k?????z???kz???”?a??ì???k?ǘ???????k????y”??m

??????
uz???k???????xà??t??k?????z???k”z??????m
u??}?k??xà??k×?xà??m
u???ko?ρο?)??kdρο???????????m
u??ν???xà?????}?k?xà????????∥hk??z????ǖICMMCICC:..????CICCMNCIC????m
#AmxE2|
z????1êdp?ˋl??????xà????ρο???m
^)mxEl0^)mx
????l
1????????????k?1??????????ks”1ǎ??????ρο;????
??￥?ν??á???????k?1??μ????k????????s??k????k”?d?????μ??k??|?k1?é?y???k?????ü???￥???k???k?é?·k???T?
ICMNCICC:..????CICCMOCIC

l?????”????????à?????w???
l?????????ēt??m
l?s??axà?k?????β?rì????m
l?ē??t?ē???ǔ?m
l???ǔ?k???sν??ê?Λ??k??”3ū?????à?o???t?ēICMOCICC:..????CICCMPCIC??k????ó?”ēd??????ó????????￥rü???????????ó?m
l???k?d??tz?k?sìaxà?????)??k??ù?xàt??xà?

37mxE¨?EBP-?mx
????l
1???????????k???Μ?ā?ΖsΤks”?????????????k1?β????k;μ???????
????ˋ? ?á??￥? W??? ????k??e??}???pň?????k?????fk?ň?1?????????k??e???????fk1Λ?ǜ???·k?ň?????e????fk1?β???·?¤?Ν'&&&±k1;????k???d??????
ICMPCICC:..????CICCMQCIC

?????a???1???kē???x??˙k1??ok??o2k2????Εêk??o3k3???÷?ū????1-m
s??ΕΨ%??ks????i?u?Η?k?u?)???m
ICMQCICC:..????CICCMRCICΞ?ì?xà˙???k?????????xà˙”ē???kz??s????ws???z????????”???s????}?ν??xà???k??????????????z????k??????s?ok:?”????????∥?????θ￠fa??kǒ??????k????o?a???Tρkà?r????ū??ρ???á?)??βρ??????ρ??m
37mxE??mxE
????l
ú''ū?k·?????????￡?ák?á?????φ???kυ???'&~k??ūν??·?z???}???-υ??z?}???ν??k??;?z????
???z?ūυ??z??????k???λ??????ü?ɡ???àêΗ???ààk???????a?á?ρο?k?ü?;???t???ükɡ?;?xà??????ɡ???à;?????ǐt?????

ICMRCICC:..????CICCMSCIC??????è?”ΕΨt?????b??èt??m
?Wdz??????b???ΕΨt??m
z?t?????k????k}qt?à?????m
??mxE?o??
????l
????k”??n????????¤¤…ok?????????????aρο????ks”?é;μ???k???????ρk???sΤk3?μ??(k?????ks”3;?o??k??????)o??(í?ρ?
í?ρ?????????)&&?'&&???ks”÷???(?í?ρ;μo????ρk??????ρ??Π?Οk;μ??Π?????í?ρk???Π?????sΤk÷?o???????k???μ??(?
;μ??(í?k?bν????????k???Ν????s)&&ks”?é??k;μ?·?ìρk??or????Μk??ψk;?o??k???T?k;μ?ìí?ρk?????ūd?ü?k￠?????

ICMSCICC:..????CICCMTCIC
ροi???)ks??o??aρο?????m
xà˙txà˙i??·ut??k??????m
??a???????????z?k:Κο?????w??W??ψk???a????è??k???é??kr??ρο??Κn?éy??n?é??”???Κ?n:Ζ”???:Κ?Ι???q??
???le?d??????????i?ń??jm
C #A9H"??El
?hlC????l?˙??????è?z???k?˙???????ν?????z???????ν????T???????????k?z???????ο?±????;??a????????C??lCICMTCICC:..????CICCMUCICl???????????μ??z???k??aροW±??:w±?????fa???????k????μ???”?s??????”ē??k”ē?Εd???k”ēd''??k???Ε??$:k??????????àk?????rü??k”?π?”?￥?krü???k????k???T????ù?k?????????g??k??￥????ˉ?m
lūǘ??￥???kz???kz??????)?d?????·uρο??è?????k?????z???W?????ρο????±?????k????_`Y??ámCl?az???tφū?·u?c[????ǔ????z?ν?tT???mCl￠s|?t?ǖi??jmCl????”?Wο?￥?????z??????a????k??÷??ο_`Y??át????????k????????az???b?s?Λ????k??ǒW?r???mC
????êˋl??????????·u??CC???×??l??ì???–?k??????z????–???????k??????k????????ξ???kl–￠???Λ?k??l?????ü???è??k??”?????è????i????Y·?W????kθ???t??k?z????z?????????jmCC????l??ο???˙??k??b¤????mC??????k?????????mC??·u??k?????”??·u??k??”ūz?ν??˙????–???ICMUCICC:..????CICCNLCICz???a?aρο?????ks?ω?ks?·uk?????˙????t??k:?￠s·u???;?ü?k??z?mCC·u??”?????????????k??ρο??)????·u??k?T?ν??·uν????Wk?j???z?”???k????·u??l??dz?Ykrt??Cz?????·u??????????????k?????ǔ?z?t??mC????r·u??”z???t·u???1?????k???·u???×?k?”?????·?”??·u???:a???k??:ˋ????”?z????????C_X???·u?k??z????w?W__???·u?k???”ροiù??)k?????????aρο;?????mC????”do?a???????–?k???–?????k??l”doz??????????????o?z?kΒ′ǘ??????ū??????κ??????z???l”do?¤z??ǐ???bk”?z????????ν???????k??z????×????k???????k???????????k???–???????t???ok???????C????e???l????i??jk??–￠k?????W|yvk?]tipuqywmCCAxure?????1??ο??????ICNLCICC:..????CICCNMCICCMJe?ì???mCNJ????mCOJ±??mCPJɑ?ˇ?mCQJe???οmCRJρο??mCSJ????mCCF?Ge?ì???l??T???k?s?????k??χ?k???????Cle?ì??ke?”???tT?????????k?a??1?S???k?×??????b??χ???k??s?oΩ???a?????s??oΩok????ie?ì~??~Λ???j?ǒ??????Κ?T????o?k????????????o?????????k????ν?o?????????????ê??Σ??????T?k????ttllnikˋ?k??}???m?kāń?????h???ν??????k??????m??h???CICNMCICC:..????CICCNNCICle?ìσ?k??±???ˇ??ρο??ˇ?k?s|???±??ρο??????T????s??Cle?ì??ke?d±??ρο?????k???ìk?????ǎ??k”s????k????i??I????a˙I????jǎ?k????s??k????m?;??????Cle?ìü?k?ü?υ?k??Zb]\k???????????k????k?????ν?r???k????????k???{tvjk????σk????υ?????t????CCCFrG????l??ρο?????mCl???:Κ???òε?|????ροk?ū??ˋρο?μ??a???kêˋ??kl???????á??ροτ???ροi??o??Cl??|?ροd???k??ρο???k??ρο?τ??????mCCCFpG±??l???g|yvk????g|yvkΕ??k???????±?????±??Ζ?:Κk:Κ??ǐ?D?????òεg|yvk±?????kl????ν????Ε±????±???±??CICNNCICC:..????CICCNOCICII??E??l????????k???dρο?????Ο????w±??Α??m????????????Φ????k??ν????CCII??l??±??μ????k????úé??????b???kū???μ????kg|yvk??á??ū???;???k?Β′??????m???????????????k?¤???±???????????ν???l????×;?????CCII???l×????k?????????w??·u??·u???ì?“?????ml??-?oΩ?Οml??????s???g?????m????¤?????z???b??s??CCII??˙t??˙l???˙k?dρο??ê???CII????l?s?é??b?a??z?·uq????k????l”?????k???????????k???MLLD???????CII????lì????????????????ψ?r??ψ?p??ψk?s?ˋ?????????k?????mCICNOCICC:..????CICCNPCICCII???μ?l??ì????k?s?μ?????k????????????ν??μ??????Crǜí??l???é????a?σk?sˋ???????????????Cí??l?a??σ?í?k??á???k?s?ˋ?????????C???l?s?ˋ??????????a????k??????a}?????k÷??ǐΜòεΔ?????aΔ??T??Cì??l?a?σ??????????k????????aì??Ο?á??ν????b?aν??á?ì??Οd???Φd???σc??ì??Ο?????s?????l???????aì??Ο?tsiqnipq?????CICNPCICC:..????CICCNQCICCC?Ε??lροb?μ??ρο?g|yvk±?k????????úé?k????μ?ροk???Ερο?ńΕΡ?ρο??????????σy??á?k??????s????????áu??z????CC??lk?a??Ζ????ì??q?k?”g|yvk?s??ì±?????C?ì?ēle??s??ū?????s????????Φ???ìσk??ìσmC?ì?ēle??s??ū?k???s??ù??C?le??s??ū?????s?????CCá?ο?lá?ο?????ι????????kΖ”ξ???k??????ξICNQCICC:..????CICCNRCIC?Λ?k?????·u???????????C??±?l??????q??????k?s???ü?:?????CCC?l??±?Ζ?????Φ?y±????;???k???????????CCF?Gɑ?ˇ?l:Κ??D??òεɑ?k°ρο?Ε?ū??????:?è????aρο?±?k???×?ɑ?Κοk?????ν????ροk:??×?ρο??s?àΛ?:w???C??ɑ??k??ɑ????ρο?òε??ρο?ɑ?k????ɑ????mCCCFvGe???οl?×z????????k??????±?Ζ???????Εdρο??k?;???k??ê?deKf,k?s??ρο?±????mCICNRCICC:..????CICCNSCICCF?GRJMIρο??l?ée??ρο?????k??ρο??k????ùρο???k??t?ρο?o??Ιk????ρο????ü?q??CCCCCRJNI±???l?b±?k???b±?????????????mC??l???????”–￠ǒ??±?????o?üq?mC??l±??·uq?k????????·uk·u????rmC±???l·uq??ο???”????±??Ι?k?:Κ???????w±?γ?????Ιk??l?????k?????Ι?è?μ??Χ?s???NL?C±???l·uq??????”????±????kl?????Φ?????k???:Κ????????????)???k??l??;??a±????????ICNSCICC:Thedocumentwasc